CHOP SHOP
PETA AD
We created a fashion boutique located in Rodeo Drive where your Hair is your Currency. This campaign was created by myself and one of my class mates: Seo Young Jang. We submitted this project to the D&AD New Blood Awards.
The problem is that stripping animals for clothing is normalized and taking without giving back is exploitation. What if we asked people who take from animals,to give something equal of theirs in return?
